Specializing in sports PR services.
Bridging Ambition
With Opportunity
Your trusted partner for sports sponsorships and business deals in Thailand
Driven by Real relationships, Direct access, and Tangible results.
Sports Sponsorship Services:
Connecting Brands to the Heart of Sport
Sponsorship Sales Representation
Brand Matching
& Strategic Alignment
Contract & Commission Structuring
We help sports events secure major sponsorships through direct outreach and trusted industry relationships.
We align brands with the right audience—ensuring every sponsorship drives visibility, relevance, and measurable ROI.
Transparent, performance-driven terms for both event organizers and sponsors.
Whether you're selling title rights or activating a regional campaign, we bridge the gap between brands and the moments that matter.
Business Intermediary Services:
Your Deal-Making Partner in Asia
Strategic Introductions
Access vetted government contacts, buyers, and JV partners across Southeast Asia and the Middle East.
Deal Structuring & Negotiation Support
Ensure clarity, compliance, and value in high-stakes transactions.
Project Representation
Gain local presence and effective lobbying for your projects.
We help companies and investors close high-value deals across infrastructure, telecom, energy, and aviation.
Our
Story
Get to Know Us
We started Lye & Associates with a simple goal:
Make high-stakes business and sponsorship deals faster, clearer, and more human.
After years working behind the scenes within SaaS, Insurance, and Events — we kept running into the same problems:
too much red tape, too little trust, and and teams driven by short-term sales goals instead of long-term outcomes.
So we built a firm that does things differently.
We prioritize direct access, real conversations, and outcomes that matter.
Whether it’s introducing a foreign company to the right ministry or securing a title sponsor for a national sports event, we operate with sharp intent and long-term thinking
We deliver results.